This project is an exploration of a literal design thinking, where the essence of the product—socks—became the focal point of its visual identity. The text-based doodle logo captures the brand’s quirky and lighthearted personality while staying simple and memorable.

Expanding on this concept, the branding identity took the doodle style beyond just the logo, creating a cohesive set of unique assets that added character and consistency. The result? A fun, distinctive brand language that feels as comfortable and expressive as the product itself